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Rabobank has re-entered cycling by partnering with Visma | Lease a Bike until at least 2028, marking a significant return for the bank after its departure in 2012. Team manager Richard Plugge expressed emotional sentiments about the collaboration, emphasizing a focus on Dutch talent while remaining open to international riders. The partnership will kick off with Rabobank as a jersey sponsor during the Tour de France, with plans for a new team jersey to be unveiled soon.
Rabobank is making a surprising return to cycling sponsorship after more than a decade, starting with the Tour de France, where its logo will feature on the Visma | Lease a Bike jersey. The bank aims to support youth cycling initiatives in the Netherlands and Belgium, replacing BetCity due to new gambling regulations. This renewed partnership comes after a controversial history marked by doping scandals that led to Rabobank's withdrawal from the sport in 2012.
Rabobank is returning to professional cycling after a 12-year hiatus, partnering with Visma-Lease a Bike to support both men's and women's teams starting in 2025. This collaboration marks a significant moment in Dutch cycling, reflecting a renewed commitment to professionalism and integrity in the sport. The bank will also invest in youth development and the national team, replacing BetCity's logo on team apparel as part of a broader return to cycling sponsorship.
Rabobank is reportedly set to return to professional cycling as a main sponsor of Team Visma | Lease a Bike, more than 12 years after leaving the sport. Discussions have been ongoing for over a year and a half, particularly after Stefaan Decraene became CEO in January 2023.The bank will replace BetCity on the team's jerseys starting with the upcoming Tour de France, as gambling sponsorships will be banned in the Netherlands by July 2025. Despite past doping controversies, the time elapsed may allow for a fresh perspective among cycling fans, potentially bolstering Team Visma's competitive edge against rivals like UAE Team Emirates - XRG.
Richard Plugge
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rabobank returns to cycling with long-term partnership with visma lease a bike
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rabobank to return to cycling as sponsor of team visma lease a bike
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Jonas Vingegaard
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Sepp Kuss
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01:03 27.02.2025
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